Establish a polished, professional presence with a custom logo created specifically for your business. The Logo Essentials package provides the primary logo variations and file formats you need to confidently use your new identity online and in print. 

Includes:

• Brand discovery questionnaire

• 30-minute kickoff meeting

• Two initial logo concepts

• Two rounds of revisions

• One finalized primary logo

• Full-color, black, white, and one-color versions

• Horizontal and vertical variations, when appropriate

• Final files in AI, EPS, SVG, PDF, PNG, and JPG formats

• RGB, CMYK, and Pantone color specifications

• One-page logo reference sheet

Build a recognizable and consistent brand with a complete visual foundation. This package combines a custom logo system with thoughtfully selected colors, typography, and practical brand guidelines, giving you the tools to present your business consistently across print and digital platforms. 

Includes:

• Primary logo, secondary logo, and brand mark

• Curated brand color palette

• Primary and secondary typography selections

• Basic visual style and imagery direction

• Logo sizing, spacing, and usage guidance

• Examples of incorrect logo usage

• 8–12-page brand guidelines document

• Three social media profile assets, such as profile images, cover graphics, or highlight covers

• Three rounds of revisions

Launch your brand with a complete, ready-to-use visual identity. In addition to a custom logo system and comprehensive brand guidelines, you’ll receive editable social media templates that make it easy to create professional, consistent content long after the initial project is complete. 

Includes everything in Brand Foundations, plus:

• Expanded 15–20-page brand guidelines

• Detailed brand imagery and graphic style direction

• Social media profile and cover graphics

• Twelve editable social media templates

• A combination of feed posts, announcements, promotions, testimonials, educational posts, and story graphics

• Templates sized for up to two selected platforms

• Canva template setup and sharing

• Social media typography and color guidance

• Sample completed graphics demonstrating template use

• Three rounds of revisions