As the oldest local sorority in Wisconsin, Alpha Sigma has had a significant impact on campus life of the University of Wisconsin- Whitewater, and has positively influenced the lives of thousands of young women who have attended. Originally founded in 1898 as the Aureolia Society, the organization was restructured to its present form in 1931. Alpha Sigma sorority was organized to promote the social, intellectual, and personal growth of young women and has its designation as a social sorority.  

In honor of the sorority's 125th anniversary, I worked with my fellow board members on the Alpha Sigma Sorority Alumnae Association Executive Board to update and redefine our branding guidelines. The goal was to create classic yet refreshed designs that connected to both our alumnae and the active chapter.